Presenter: Martin Rauch, Rauch Communication Consultants, Inc

This session will highlight the importance of setting the direction for your district. Learn the critical components of direction setting for your district along with how to avoid planning pitfalls. Attendees will walk through the steps of establishing and fulfilling your district’s mission, vision, values, and strategic goals, and how to communicate those objectives to your constituents. This session looks at common communication breakdowns and potential areas for improvement in public agency communications.

This session will discuss proper and effective communication methods to be aware of as a governing official including identifying audiences, responding to public input, navigating media relations, and engaging in legislative outreach and advocacy.

9:00 a.m. to 12:00 p.m. each day
$230 CSDA Member
$345 Non-member